Demographics – Thobela FM

Thobela FM is the contemporary voice of Northern Sotho speaking and /or understanding South Africans, acknowledging, proud and respectful of their cultural heritage, without being tied to it. Thobela FM has won 15 different awards in total, encroached into LSM 8 bracket, built rapport with government and parastatals, won listeners’ trust.

Thobela fm offers a highly interactive environment with its listeners, providing a perfect mixture of news, music, current affairs, talk shows education, sport, weather and traffic.

The music repertoire consists of Jazz, R&B, Kwaito, House, Gospel and African contemporary music. Thobela is a traditional greeting form used by the Bapedi people, and the logo signifies the lion, which symbolizes strength. Thobela represents honour, dignity and respect.

Broadcasting in Northern Sotho, Thobela FM is targeted at listeners of all ages; The station aims to reach the LSM 4-8, 16-49 year olds, which constitute the majority of the station’s audience. A contemporary music station with an African feel.

Targeted at 25-49 olds who understand Northern Sotho, living in Limpopo, North West and Gauteng Provinces.

Most of them are decision-makers (LSM 5-8).

These listeners are upwardly mobile, very progressive, have access to the Internet, enjoy eating out and have high regard for family values and traditional cultural identity.

The station is primarily music and talk (60% music and 40% talk). Thobela FM pay- off-line, Mošito o tšwela Pele (The beat goes on), indicates activeness and progress

Broadcast areas

Blouberg           89.2
Johannesburg    90.1
Potgietersrus     88.3
Dullstroom        87.7
Louis Trichardt 87.6
Pretoria            87.9
Haenertsburg    90.3
Middelburg       88.7
Thabazimbi       91.9
Hoedspruit       88.9
Nylstroom        89.8
Tzaneen           89.5

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