About Us  
ABOUT US
   
About Us

Vision

Thobela FM is the contemporary voice of Northern Sotho speaking and /or understanding South Africans, acknowledging, proud and respectful of their cultural heritage, without being tied to it

Mission

Thobela FM aims to provide credible regular news service, complimented by a magazine style, music and drama based format thereby broadcasting for Total citizen empowerment

Values

Respectful/ Trustworthy/ Credible/ Reliable/ Accountable/ Creative/ Innovative/ Ethical/ Supportive/ Fair/ Just/ Honest/ Consultative

Pay-off line

Mošito o tšwela Pele ( The beat goes on)

About Thobela fm
  • Programming  focuses on Business and Economics, Politics and Law, Education and skills development, Health, Sports, Social Development, Culture, Language and Religion, Fight against Corruption, Poverty alleviation and HIV/AIDS through programs
  • The overall strategic objective is to offer programmes that promote, entrench and preserve democracy thereby providing broadcasting for Total Citizen Empowerment.
  • The station addresses unemployment through programs promoting self employment and upliftment of economy
  • It promotes ecotourism through ccontent that focuses on heritage sites and historical events
  • Drama and documentaries tell the South African Story and they celebrate  NEPAD and African Renaissance

Marketing

  • Marketing of the station is aligned to the station’s programming strategy in that both BLT and ATL events respond to the SABC strategy of Total Citizen Empowerment
  • The station drives social responsibility projects  (CSI) including HIV/AIDS Awareness and Support Campaigns, Disability Awareness and  Poverty eradication projects, projects combating abuse of women and children run in conjunction with  other business partners
  • The station offers Programme competitions offering attractive prices
  • Supports major events taking place in Limpopo province including the ZCC Easter conference, Maphungubjwe arts festival and Kgoshi Mampuru /Nyabel annual celebrations

Some available features and sponsorship opportunities:

  • Keep your neighbourhood clean feature has started teaching South Africans to stop littering in preparation for 2010 world cup
  • Drama
  • Tourism feature
  • DIY Features on women magazine show
  • Empowerment feature
  • Couples day
  • Thobela fm family day
  • Golden boys and girls day
  • Broadcasting live from Moria
  • Broadcasting youth talk shows from the University of Limpopo
  • Limpopoin a week tour for all major shopping complexes
  • AIDS DAY and other CSI Projects
  • Children in broadcasting

Mokwazeni


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